Adtech Google’s Privacy Sandbox is being investigated by UK regulators The UK’s Competition and Market Authority (CMA) has launched an investigation into Google’s proposals for its ‘Privacy Sandbox’. The CMA cites its concerns about the proposals concentrating ad spend and further entrenching Google’s dominance in the sector.
Privacy Why is Google Killing the Cookie? Killing 3rd party cookies (3PC) will disrupt the advertising supply chain - with agencies, data brokers, platforms, and publishers all impacted.
Privacy ICO action on RTB Expected in January The ICO has concluded its fact finding and will likely act on GDPR breaches within RTB in January
Regulation Are People Happy With Digital Ads? When people find out how digital ads work, they no longer feel the way their data is treated is acceptable.
Privacy Will Consumer Data Be Protected Without Government Action? The UK authority charged with upholding consumer privacy has concluded that poor data protection practices within the real time bidding market will not improve without regulator involvement.
Privacy Do Digital Ads Comply With GDPR? The UK’s Information Commissioner’s Office has stated that the digital advertising industry needs to make improvements to comply with GDPR.
