Adtech Why has a $5 Billion Lawsuit Been Filed Against Google? This lawsuit isn’t really about private browsing on Chrome or whether Incognito Mode is misleading to users. It’s about individuals having no realistic means to avoid Google’s tracking infrastructure across the internet.
Privacy Where Next for Digital Ads After 3rd Party Cookies Are Gone? Ending 3rd party cookies is a win for consumer privacy, and almost certainly also a win for Google. But, how will the rest of the ad industry be impacted? Some areas are clearer than others.
Privacy Why is Google Killing the Cookie? Killing 3rd party cookies (3PC) will disrupt the advertising supply chain - with agencies, data brokers, platforms, and publishers all impacted.
Privacy Your data makes Giphy worth $400m Why did Facebook acquire GIF making service Giphy? To buy access data and insights to improve tracking.
Privacy ICO action on RTB Expected in January The ICO has concluded its fact finding and will likely act on GDPR breaches within RTB in January
Privacy Should I care about always clicking ‘I Accept’ to privacy notifications? Unless you are both a legal expert and a computer scientist, when you hit ‘I agree’ you really don’t know what you have consented to. But why does this matter?
Privacy Jim Carrey, Liar Liar and Lessons on Privacy We naturally withhold information about ourselves based on context. If we weren’t able to do that, then we would be living the plot of the 1997 film Liar Liar...
Privacy Can Google Ever Provide Privacy For Their Users? Google are presenting a false dilemma when they say blocking cookies will deliver less privacy - here’s why.
Regulation Are People Happy With Digital Ads? When people find out how digital ads work, they no longer feel the way their data is treated is acceptable.
Privacy Will Consumer Data Be Protected Without Government Action? The UK authority charged with upholding consumer privacy has concluded that poor data protection practices within the real time bidding market will not improve without regulator involvement.
Privacy Do Digital Ads Comply With GDPR? The UK’s Information Commissioner’s Office has stated that the digital advertising industry needs to make improvements to comply with GDPR.
Privacy Why Should I Care About My Privacy? Our privacy is valuable. It directly links to our reputations, our safety and our sanity. These things, once compromised, are hard to restore.
